Guten，the soil and infrastructure of content based on blockchain, is dedicated to providing direct and efficient incentives to content producers.

Traditional Internet technologies, with no endogenous mechanisms for the identification and protection of information ownership, are inherently inadequate in terms of copyright protection. Verification and trust are respectively the instinct and talent of blockchain. With the explosive growth of blockchain technology, blockchain-based content protection and incentive will be presented more flexibly and effectively at a lower cost. Guten will innovate the incentive mechanism for the content industry in a virtuous ecological circulatory system of content production, storage, distribution and evaluation.